Some Hotels Now Offer Cosmetic Procedures
The hospitality industry is constantly evolving and hotels
these days are going to extraordinary lengths to draw in more customers. Though
the idea of a spa and a hotel mesh nicely, cosmetic surgery and hotels don’t
traditionally go together. However, recently, guests at the Four Seasons Hotel
in Austin, Texas have been able to take advantage of a new, gimmicky draw:
cosmetic surgeries and procedures. The idea of a spa and a hotel was just taken
a step further.
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Everyone in the United States considers the possibility of
plastic and cosmetic procedures. Some people desire dramatic changes like
breast augmentation or rhinoplasty while other people are more apt to go for
small, natural-looking alterations like Botox or a chemical peel. The Four
Seasons in Austin is starting off with some less hard-core cosmetic procedures
to whet their customer’s palettes. In the near future, however, plastic surgery
procedures like breast augmentation and liposuction will become a reality as
well. By offering cosmetic procedures in a hotel setting, individuals who
aren’t willing to go through the effort to set up an initial consultation and
do the complicated footwork required to bring a surgical cosmetic procedure to
fruition can take a more laid-back approach to the process. Rather than having
to seek out a dermatologist or cosmetic surgeon, the intersection can take
place via serendipity. Patients can decide to have surgery more impulsively and
come back from their vacation as an entirely different (looking) person.
Cosmetic surgery patients prefer to look at their procedures
as opportunities to luxuriate, rather than medical procedures. By placing the
procedures in a hotel rather than a hospital or medical facility, patients can
approach the situation more like a vacation and less like a medical situation.
In the case of the Four Seasons hotel (which also has longer-term residential
rooms available), even getting a breast enhancement performed can be somewhat
relaxing and rejuvenating for patients. Currently, patients can check in to the
hotel and then get Botox, skin tightening, or a chemical peel performed by
Westlake Dermatology.
Westlake Dermatology of Austin will be providing the
state-of-the-art procedures at the Four Seasons along with expertise and a
strong sense of how to promote wellness in their patients. The hotel hopes to
draw in customers from around the world as well as residents of the local
community. Though cosmetic surgery on the ground floor of a hotel may be a new
idea, hotels and cosmetic surgeons have been working together for a long time
offering special discounted offers to their guests.
The Westlake Dermatology clinic and the Four Seasons hotel
are committed to their partnership and currently share the same Facebook page.
Customers looking for a deal can find a special tweeting offer for the first
100 customers who sign up for a Botox treatment at the hotel. As other hotels
try to compete for customers, there may be some strange alliances formed, but
the idea of cosmetic surgery and the hospitality industry seems to make sense
and is probably here to stay.
