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Some Hotels Now Offer Cosmetic Procedures

The hospitality industry is constantly evolving and hotels these days are going to extraordinary lengths to draw in more customers. Though the idea of a spa and a hotel mesh nicely, cosmetic surgery and hotels don’t traditionally go together. However, recently, guests at the Four Seasons Hotel in Austin, Texas have been able to take advantage of a new, gimmicky draw: cosmetic surgeries and procedures. The idea of a spa and a hotel was just taken a step further.

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Everyone in the United States considers the possibility of plastic and cosmetic procedures. Some people desire dramatic changes like breast augmentation or rhinoplasty while other people are more apt to go for small, natural-looking alterations like Botox or a chemical peel. The Four Seasons in Austin is starting off with some less hard-core cosmetic procedures to whet their customer’s palettes. In the near future, however, plastic surgery procedures like breast augmentation and liposuction will become a reality as well. By offering cosmetic procedures in a hotel setting, individuals who aren’t willing to go through the effort to set up an initial consultation and do the complicated footwork required to bring a surgical cosmetic procedure to fruition can take a more laid-back approach to the process. Rather than having to seek out a dermatologist or cosmetic surgeon, the intersection can take place via serendipity. Patients can decide to have surgery more impulsively and come back from their vacation as an entirely different (looking) person.

Cosmetic surgery patients prefer to look at their procedures as opportunities to luxuriate, rather than medical procedures. By placing the procedures in a hotel rather than a hospital or medical facility, patients can approach the situation more like a vacation and less like a medical situation. In the case of the Four Seasons hotel (which also has longer-term residential rooms available), even getting a breast enhancement performed can be somewhat relaxing and rejuvenating for patients. Currently, patients can check in to the hotel and then get Botox, skin tightening, or a chemical peel performed by Westlake Dermatology.

Westlake Dermatology of Austin will be providing the state-of-the-art procedures at the Four Seasons along with expertise and a strong sense of how to promote wellness in their patients. The hotel hopes to draw in customers from around the world as well as residents of the local community. Though cosmetic surgery on the ground floor of a hotel may be a new idea, hotels and cosmetic surgeons have been working together for a long time offering special discounted offers to their guests.

The Westlake Dermatology clinic and the Four Seasons hotel are committed to their partnership and currently share the same Facebook page. Customers looking for a deal can find a special tweeting offer for the first 100 customers who sign up for a Botox treatment at the hotel. As other hotels try to compete for customers, there may be some strange alliances formed, but the idea of cosmetic surgery and the hospitality industry seems to make sense and is probably here to stay.